Jim and Lisa Powers have been involved in Bridal shows since 1989. After
having exhibited in countless bridal shows, they began assisting in the
production of bridal shows in the early 1990s. Fast forward to 2001, when
after purchasing The Wedding Day Sourcebook, they produced their own bridal
show at Look Park in Florence Ma. The rest, as they say, is history. They have developed a very enthusiastic following of vendors who keep
coming back year after year to exhibit at the shows they produce. Now, with the production
of multiple bridal shows under their belt, they feel they have a unique concept in
producing bridal shows. “After being exhibitors for so long, we knew what vendors
were looking to get out of a show. We make sure that each vendor has what they need to
have a good show. We check in at each booth several time during the day to see if there is
anything they need.” they explain. Married since 1984, they form the team that
publishes the monthly Wedding
Day Sourcebook magazine, the area's only monthly wedding publication. They currently
produce 4 bridal shows annually in the Western Massachusetts area, and are members of the Bridal Show Producers International
and the Association for Wedding
Professionals International organizations.
“We have a full service promotion company at our fingertips. We
produce most of our marketing materials in house, and that includes print ads, TV and
Radio spots, postcards, flyers and all the rest of the materials needed to run a show. We
produce all our own signage and tickets also.” added Jim Powers, the president of Technigraphics, the parent
company of both The Wedding Day
Sourcebook and bridal show production company, CJC Events. “Marketing is key to the success of
any bridal show, and we market extensively”. added Powers. As an example, he cited
the advertising campaign for their latest show. “We utilized all the major television
network affiliates that service the area. In addition, we use a variety of the highest
rated Radio stations in the area along with multiple print ads in most of the major
dailies and weeklies. “We need to get the word out, and in addition to our magazine,
we use all the media available”. added Powers
Lisa Powers enjoys going to conferences, open houses, networking events
and seminars to gain new ideas and knowledge for all the shows the company produces.
“We now have 4 dates each year that have different needs and there are always many
new ideas presented and shared at the conferences.” She added. "The Wedding Day
Sourcebook exhibits at every major bridal show in the area, and we enjoy meeting
brides-to-be and vendors and discussing local wedding trends. We also enjoy assisting
other producers when asked. It all works out very well.” added Powers.
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Jim & Lisa Powers
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